ChatGPT Ads Management
ChatGPT now runs ads inside its answers, and almost nobody is bidding yet. We build the full system, landing pages, tracking, and campaigns, so your business shows up the moment someone asks for exactly what you sell. Led personally by Evan for a few clients at a time.
How It Works
A click from ChatGPT is only worth something if it lands somewhere built to convert and gets tracked all the way to a lead.
ChatGPT sends the click to a page, not a chat. We build dedicated landing pages with problem-first messaging that matches the question someone just asked, so the moment of intent does not get wasted on your homepage.
We install OpenAI's measurement pixel and the Conversions API together, with shared event IDs, so you can see which conversations turn into real leads and purchases, not just clicks. No double counting, no guessing.
ChatGPT targets by what people are asking, not who they are. We write the intent themes, manage bids on clicks or reach, and optimize as the channel matures, so your budget follows the conversations most likely to convert.
Why Now ยท OpenAI and Criteo Reported Figures, 2026
Pricing
New channel, old rule: prove it before you scale it. The audit is $1,000, credited toward setup if we move forward. Setup is a flat $3,000. Ongoing management is quoted from what your test actually shows, so you only scale spending when the numbers say the channel is working.
A focused review of your offer, site, and tracking readiness for ChatGPT ads. Credited toward setup if we move forward.
Everything needed to launch ChatGPT ads the right way from the start.
Continuous optimization as the channel matures and your data grows.
Ad spend is paid to OpenAI directly and is separate from management.
OpenAI began showing ads inside ChatGPT in 2026. They appear as clearly labeled cards below relevant answers, shown to users on the free and Go tiers, and matched to what the person is actively asking. The ads do not change the assistant's answer, they sit alongside it.
It is early, but the signals are strong. OpenAI reported roughly $100M in annualized revenue within the first six weeks and more than 600 advertisers, and Criteo found AI-referred traffic converting about 1.5x better than other referral channels. We treat it as a measured test, not a guaranteed channel, which is exactly why tracking comes first.
Google matches keywords and a lot of behavioral data. ChatGPT matches the intent of a live conversation, with no keywords and no third-party tracking. The creative is a short card, so the landing page matters even more because the click follows a specific question someone just typed. Different surface, same fundamentals.
We install OpenAI's measurement pixel and the Conversions API together, with shared event IDs, so you can see clicks, leads, and purchases without double counting. That server-side and browser-side combination is how we know what the channel is actually producing, not just what it looks like it is doing.
Yes, and most businesses should. Google captures existing search demand. ChatGPT captures people working through a question in conversation. Together they cover more of the buying journey, and the tracking can roll up into one view so you are comparing apples to apples.
The audit is $1,000, credited toward setup if we move forward, and it tells you whether the channel fits before you commit to the build. Setup + Launch is a flat $3,000: landing pages, tracking, and the campaign build. Ongoing management is quoted after the audit, based on your market and budget, so you are never paying a retainer the numbers cannot justify.