I build and run your Google, Microsoft, and ChatGPT Ads, plus the landing pages and tracking behind them. You get more qualified leads, and you see what each one cost.
The leak
They slip out at four points between the search and your inbox: broad keywords, generic ads, pages that bury the offer, and forms nobody counts. You pay for every one of those clicks.
The fix
I tighten the keywords, write an ad for each service, build a page for each offer, and track every form and call. Each month you get one number to watch: what a lead cost.
Book a free callHow I do it
The first month finds what's broken and fixes it. After that I'm in your account every week, and we meet every month to make sure the leads are the ones you want.
First
I go through every campaign, search term, conversion action and landing page, and find where your leads slip out.
Month one
I set up tracking on every form and call, and build a landing page for each offer, written to turn a click into a lead.
Every week
I cut the searches that will never buy, move budget to what converts, and catch broken forms, tags and disapproved ads.
Every month
We look at the leads themselves: are they the jobs you want? Then we change course where needed and I bring what to try next.
You get a system without leaks. One you can actually track.
Ads, landing pages and tracking built to work together, so you can see where every lead came from and what it cost.
Book a free callResults
Two clients, measured in their own Google Ads accounts before and after I rebuilt the campaigns and tracking.
Electrical safety training. Campaigns, tracking and landing pages rebuilt.
2.6×More conversions for the same spend, cost per conversion down 62%
Google Ads, first 4 months after the rebuild.
Tennis court and running track builder. New search campaigns and quote tracking.
69Quote requests tracked, none were tracked before
Google Ads, February to October 2026, vs. the campaign they ran before.
Evan deeply understands the Google advertising platform and can quickly identify changes that impact ROI.
Who you work with
Hi, I'm Evan. I build and run every account myself: the landing pages, the tracking, the campaigns, and the monthly review. Nothing gets handed to an account manager.
Paid search is my whole job. Every hour you spend inside an ad account is an hour away from the business only you can run.
Evan TwymanFounder, CraftedPath
Pricing
90-day guarantee. I plan for a year because that is where the gains compound. If the fit or progress is not there after 90 days, walk away. No cancellation fee, no awkward exit call.
After the free call, if it's a fit.
$1,000Credited to setup
Month one. Everything the lead system needs.
$5,000One time
Google Ads anchors it. Microsoft Ads rides along at no extra fee.
$2,000Per month
Optional. Its own campaigns, creative, and tracking.
+$500Per month
Ad spend is separate and paid to the platforms directly.
Each landing page after the first 5 is $1,000.
The strongest fit is usually a business ready to invest at least $5,000 a month in ad spend.
The first step
Tell me what you sell and what you want more of. That is most of what I need to know.
The calendar opens as soon as you send this. I read your note and look at your site before we talk.
Your offer, what a customer is worth, and whether paid search can pay for itself. No pitch deck.
A prioritized plan for your account, tracking, and pages. Credited toward setup if you keep going.
Rather email? Write to me at [email protected].
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